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MBA in a Day ebook
What you would learn at Top-Tier Business Schools (if you only had the time)
Author :
Steven Stralser, Ph.D
Product Description
Of course you can’t get an MBA degree in a day—ask anyone
who has put in the months and years needed to accomplish
this challenging and rewarding achievement—but this book
is where you will find, in basic, easy-to-understand language, MBA
concepts and principles that are presented in the gold standard of
business education throughout the world—the master of business administration.
who has put in the months and years needed to accomplish
this challenging and rewarding achievement—but this book
is where you will find, in basic, easy-to-understand language, MBA
concepts and principles that are presented in the gold standard of
business education throughout the world—the master of business administration.
The story behind this book comes from my years teaching in a
full-time MBA program where I began to notice something I found
full-time MBA program where I began to notice something I found
very interesting. Every semester, in addition to the traditional MBA
students who had taken time off from their corporate life to enroll in
the MBA program, I would find one or two students who were clearly
“outliers” to these mainstream corporate types—for example, a physician, an attorney, an executive director from a nonprofit organization,
or a small business owner or entrepreneur.
students who had taken time off from their corporate life to enroll in
the MBA program, I would find one or two students who were clearly
“outliers” to these mainstream corporate types—for example, a physician, an attorney, an executive director from a nonprofit organization,
or a small business owner or entrepreneur.
It did not take long to realize this trend was an indicator of an underlying interest, and need, for these well-educated professionals—
well trained in the education of their profession—to learn about the
“business side” of their professional lives.
“business side” of their professional lives.
These non-business-trained professionals wanted to fill a gap and
learn business principles and concepts needed in their professional
learn business principles and concepts needed in their professional
practices but not taught in medical schools or other professional
schools such as law, engineering, architecture, veterinary, or other
schools such as law, engineering, architecture, veterinary, or other
highly specialized training programs.
I also realized that for every physician, attorney, architect, or entrepreneur who can take the time to enroll in an MBA program, there
are many more who are pressed for time and focused on the day-to-day
challenges of running a successful practice, operating a small business,
or launching a new venture but who would benefit from learning the
essential principles and concepts found in the coursework of an MBA program. It is for these successful—albeit time-sensitive—professionals that this book is written.
challenges of running a successful practice, operating a small business,
or launching a new venture but who would benefit from learning the
essential principles and concepts found in the coursework of an MBA program. It is for these successful—albeit time-sensitive—professionals that this book is written.
In this book, you will learn the fundamental concepts and principles that full-time MBA students learn and that also have applica ability to professional services providers, small business owners, and
entrepreneurs as well as corporations and industry. These principles
and concepts are not industry or profession specific—they are classic, strategic, and essential in performing in today’s complex economic environment.
entrepreneurs as well as corporations and industry. These principles
and concepts are not industry or profession specific—they are classic, strategic, and essential in performing in today’s complex economic environment.
The book begins with Section I: People, Management, and Policy,
which focuses on the human side of business.
which focuses on the human side of business.
Chapter 1, “Human Resources,” explores how human assets are critical to success and competitive advantage.
Chapter 2, “Organizational Behavior,” explores the
dynamics of how people work together in an organizational setting.
dynamics of how people work together in an organizational setting.
Chapter 3, “Leadership and Team Building,” explores the differences
between managing and leading and presents concepts behind the effective use of teams as a means to achieve organizational goals.
between managing and leading and presents concepts behind the effective use of teams as a means to achieve organizational goals.
Chapter 4,
“Ethics,” focuses on the complexities and issues that managers face in
doing the right thing in an increasingly ambiguous and uncertain organizational environment.
“Ethics,” focuses on the complexities and issues that managers face in
doing the right thing in an increasingly ambiguous and uncertain organizational environment.
Chapter 5, “Negotiation,” presents essential
processes for navigating through the dynamics of conflict and agreement, providing a useful understanding of how this subject is critical
to managers who must negotiate to some degree, on several levels,
every day.
processes for navigating through the dynamics of conflict and agreement, providing a useful understanding of how this subject is critical
to managers who must negotiate to some degree, on several levels,
every day.
Section II: Money: Economics, Finance, and Accounting, focuses
on the concepts and principles we associate with the financial side of
an organization and its economic context.
on the concepts and principles we associate with the financial side of
an organization and its economic context.
Chapter 6, “Accounting and
Finance,” explores the way we keep score in business, providing the
essentials of accounting systems and financial statements.
Finance,” explores the way we keep score in business, providing the
essentials of accounting systems and financial statements.
Chapter 7,
“International, National, and Local Economics,” provides a vocabulary
of economic fundamentals to understand how nations, corporations,
and individuals behave in markets to efficiently apply and allocate
scarce resources and make their way through global economic systems.
“International, National, and Local Economics,” provides a vocabulary
of economic fundamentals to understand how nations, corporations,
and individuals behave in markets to efficiently apply and allocate
scarce resources and make their way through global economic systems.
Section III: Markets and Strategy explores the way organizations
read, adapt, and communicate with their customers, competitors, and
read, adapt, and communicate with their customers, competitors, and
constituencies.
In Chapter 8, “Marketing, Strategy, and Competitive
Analysis,” we review how organizations analyze their industry and their
Analysis,” we review how organizations analyze their industry and their
competition and then develop the way they communicate with their target customers.
Chapter 9, “Advertising and Promotion,” looks at the
specifics of companies’ communication with customers and clients.
specifics of companies’ communication with customers and clients.
Chapter 10, “Communications and Presentations,” presents principles
and concepts about an increasingly important part of managing a business today—how to present our ideas and communicate effectively.
and concepts about an increasingly important part of managing a business today—how to present our ideas and communicate effectively.
Section IV: Systems and Processes explores the key areas for organizations to implement their strategies and maintain competitiveness
and sustainability.
and sustainability.
Chapter 11, “Project Management,” explains how
managers can tackle specific projects from start to finish and efficiently
manage them. In Chapter 12, “Management Information Systems,” we explore the increasingly important essentials of today’s cyber-environ
managers can tackle specific projects from start to finish and efficiently
manage them. In Chapter 12, “Management Information Systems,” we explore the increasingly important essentials of today’s cyber-environ
ment and how technology can be harnessed to achieve organizational
excellence.
excellence.
Chapter 13, “E-Commerce and Uses of the World Wide
Web,” explores the use of the Web both as a means to communicate with
Web,” explores the use of the Web both as a means to communicate with
customers, clients, and constituencies and also as a tool for organizational efficiency and productivity. And finally, in a world where quality is
the key driver to market success and sustainability,
the key driver to market success and sustainability,
Chapter 14, “Quality
Management Systems,” explores the concepts and principles of developing a culture and organizational purpose focused on quality.
Management Systems,” explores the concepts and principles of developing a culture and organizational purpose focused on quality.
| Weight | 0.001 kg |
|---|---|
| Dimensions | 0.001 × 0.001 × 0.001 cm |
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